Philosophy Holiday 2013

The holiday theme 'Home Sweet Holiday' was created to evoke the whimsical feelings of being home for the holidays. We developed a diorama concept using whimsical illustrations and scenes from holiday homes. Diorama scenes constructed using cutout, layered paper. My role was art direction of the product imagery, illustration, retouching of product imagery and design / production of layouts. Photography: David Butler. Retouching: David Butler, Chris Adams. Illustrations: Katherine Reyes, Chris Adams, Rachel Lakin.

PR Product Pressbook . Below are spreads from the inside.

PR Pressbook E-Blast

Pop-up card

Pop-up card

Pop-up card front

Hang tag

Sales Brochure

Custom Outpost

Custom Counter Display

Some of the cutout paper elements that were used to create the diorama scenes.

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