Philosophy P.O.S / Retail

Philosophy develops skin care, fragrance, bath & body and gift sets that are sold across the globe. These are various executions of in-store displays at Macy's, Dillard's, Ulta, Sephora and QVC TV network. My role was art direction and retouching of some of the hero product imagery and design /production of the graphics. I would collaborate closely with our visual merchandising team to work with retailers ensuring all graphics were built to correct sizes and specs over a wide variety of installation types and retailer processes. I also worked with QVC to create our monthly graphic buildouts for philosophy shows on the network, ensuring the graphics worked with where the hosts would be standing during shows with keeping camera angles in mind.