G410 Driver product image
G410 Driver product image
17" x 22" Posters
Magazine Ad Back Cover
Responsive Animated HTML5 Web Banner
Web Banners
E-blast
Window Display
PING G410 Campaign
PING released the G410 series in early 2019 to huge success. G410 has been one of PING's most successful product series in the company's history. The driver, irons, fairway woods, hybrids and crossovers set industry standards driven by innovation and quality. My role was overall campaign look/feel, art direction, design, retouching and production. I worked closely with photographer David Butler who shot the hero club images and passed them off to me for the additional swoosh treatment shown above. The G410 driver is PING's first club to feature a movable-weight system, the image above shows the movement of the weight in relation to the club. The strong red backgrounds are meant to stand out for a strong presence online and at point-of-sale retail. Photography: David Butler Studios. Creative Direction: Pete Samuels. Copy: Jody Olson.