PING G430 Campaign
PING released the G430 series in early 2023 to huge success - and followed it up in early 2024 with the G430 Max 10K Driver. The G430 and G430 Max 10K had huge distance gains compared to the previous G425 series and the launch was a huge success for PING. The creative relies on the striking neon yellow and features graphic shapes representing speed and technology. Art Direction / Design: Chris Adams. Photography: David Butler Studios. Creative Direction: Pete Samuels. Copy: Jody Olson.