PING G440 Campaign
PING released the G440 series in 2025. Since then, the G440 driver has over 100 wins on professional tours and has been widely praised as one of PING's best products of all time. The driver, irons, fairway woods, and hybrids set industry standards driven by innovation and quality. My role was overall campaign look/feel, art direction, design, retouching and production. Focused on speed, we created the motion blurred blue backgrounds and leaned into more tech-feeling carbon-inspired imagery. The campaign rollout includes in-store graphics, web banners, print ads, window displays, e-blasts, social graphics and more. Photography: David Butler Studios. Creative Direction: Pete Samuels. Copy: Jody Olson.